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How it Works...
Our eLearning Service uses telephone conferencing, high quality slides and state-of-the-art PC communications
technology from our partners at
BeamYourScreen®.
BeamYourScreen lets you watch your instructor's screen in real-time by joining an eLearning session.
By combining slides with hands-on sessions, we're able to present each of the major features of
AdWords, and then demonstrate the practical use of these features while you watch.
What you Need...
A PC (Windows or Apple) with a minimum screen resolution of 1024x768, and a broadband Internet
connection.
Optionally, Microsoft Office. We also use Excel spreadsheets to help you calculate your online conversion
metrics.
BeamYourScreen uses the latest 128-Bit SSL encryption, and all our eLearning sessions are completely secure.
Availability and Experience
Our eLearning Service is available within the UK for both beginners, and those already running an
AdWords account.
Simply indicate your level of experience when contacting us.
Course Materials
In addition to online slides and live demonstrations, we provide a complete set of downloadable handouts
(for taking notes), plus working Excel spreadsheets..
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Course Options
Our eAdWords course covers all the major components of Google's system
and takes 4-5 hours. Topics include:
- Google's Network and Advertising Programmes
- Key Concepts in AdWords
- AdWords Magic's Tiered Account Model
- Defining your Business and Advertising Criteria
- Keyword Discovery and Mining
- Building Profitable AdWords Campaigns
- AdWords Campaign Optimisation
- Developing Effective Ads and Landing Pages
- Associated Google Services
eAdWords+ adds modern website optimisation techniques, allowing you
to combine these with your AdWords campaign. This option adds 60-90 minutes to the course, and includes:
- Modern Search Engine Optimisation (SEO)
- Social Media Optimisation (SMO)
- Online Marketing and Promotion
Account Review Option
If you already have an AdWords account, we can review this for you in advance and tailor the course
to your campaigns.
Prices and Participants
Our prices include up to 3 participants per course.
| Course |
Duration |
Participants |
Price |
| eAdWords |
4-5 hrs |
1-3 |
£168.75 |
| eAdWords+ |
6 hrs |
1-3 |
£225.00 |
| Account Review Option |
N/A |
N/A |
£37.50 |
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