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rise above your competition in 2010
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The UK's Most Comprehensive AdWords Training Syllabus |
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Our training courses don't simply teach you how to use Google AdWords, they demonstrate how to build AdWords
campaigns that are profitable, affordable and maintainable.
Our training syllabus is based on running AdWords campaigns for over 60 of the UK's leading
companies, with a combined advertising budget of £1.7 million in 2009.
We believe it now represents the most comprehensive and up-to-date AdWords and Google SEO training available in
the UK.
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Don't hesitate to contact us if you have a question about our training, or would like us to design a course
for your market...
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Contact us
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Google's Network and Advertising Programmes
We start with an overview of Google's business; its different networks and advertising programmes, including
the various models available within AdWords: Pay-Per-Click (PPC), Pay-Per-Acquisition (PPA) and
Cost-Per-Mille (CPM).
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Key Concepts in AdWords
Understanding the concepts which lie behind AdWords is vital to developing profitable campaigns. We
explain Quality Score, the AdWords auction and how Google uses these to calculate the
price you pay for keywords and advertisements.
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AdWords Tiered Account Model (TAM)
Over the past five years, we've developed an account model for AdWords that lets you achieve the highest
possible Return on Investment (ROI) with a manageable investment of your time and resources.
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Business and Advertising Criteria
Profitable AdWords starts with an understanding of your market, online competition and the price
you can afford to pay for each visitor. We cover these topics in detail and provide you with working conversion
metrics for your business.
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Keyword Discovery and Mining
The cornerstone of a successful AdWords campaign is quality keyword research. This should drive both your
PPC and Search Engine Optimisation (SEO) strategies. Our course shows you how to undertake effective
keyword discovery and mining.
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Building Profitable AdWords Campaigns
We show how to develop a profitable bidding strategy for your campaigns, and the effective use of AdWords'
settings to control ad delivery and target an international, national or local audience.
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Effective Ads and Landing Pages
Treating your keywords, ads and landing page as a unit is the key to maximising conversion rates. We show
you how to develop and test your ads, and discuss the latest techniques for designing high performance landing
pages.
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AdWords Campaign Optimisation
Optimising your AdWords campaigns without a methodology and schedule is the main reason companys'
advertising fails to deliver the expected ROI. We provide you with a template schedule
and clear rules to apply to your own campaigns.
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Modern Search Engine Optimisation (SEO) Techniques
We don't simply rely on Google AdWords to gain exposure online. Re-using your keyword research, and applying
modern SEO techniques in conjunction with your AdWords campaigns, can significantly reduce visitor acquisition costs.
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Building Community with Social Media Optimisation (SMO)
In addition to applying modern SEO techniques, we show you how to make your website accessible to the
new generation of social media tools, allowing you to build a community of interest in your company's
product or service.
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Online Marketing and Promotion
Our Building Business Campaigns in AdWords course covers a range of other online marketing channels to promote your website,
including the effective use of company blogs, article marketing, press releases and social networking sites.
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Associated Google Services
Google now offers a growing range of other services that every company should employ as
part of their online marketing. We cover the most important of these, including Google Analytics, Local Business
Centre, Alerts and Webmaster.
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Google Analytics |
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Local Business Centre |
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Google Alerts |
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Google Webmaster |
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Four Reasons to Choose our AdWords Training Courses
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A Proven Methodology
Learning AdWords is one thing, learning how to use it effectively another.
Our training courses provide a template for your online business, together with a proven methodology
for developing and optimising your campaigns.
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A Productive Format
We've found training business owners and staff on their own premises is
the most productive format. You have access to all your commercial data, and we're able to leave
you functioning AdWords campaigns.
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Three for the Price of One
Having more than one member of staff able to run your campaigns
is a real asset to any business. Space and facilities permitting, we'll therefore train up to
three members of your team at no extra charge.
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30-Day Support Guarantee
From experience, we know that no matter how good the training, you'll
still have questions once you start building your campaigns. All our prices therefore include
unlimited email support for the 30 days following your course.
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