The UK's Most Comprehensive AdWords Training Syllabus

At AdWords Magic, we don't just teach you how to use Google AdWords, we demonstrate how to build AdWords campaigns that are Profitable, Affordable and Maintainable.

Our methodology is based on more than five years of experience running profitable AdWords campaigns for a wide variety of UK customers.

We're continually improving our courses, and the current syllabus is outlined below. We believe this is now the most complete and up-to-date AdWords training available in the UK.

Google's Network and Advertising Programmes

AdWords Training Methodology

The PPC Marketplace

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Google AdWords Components

Key Concepts in Google AdWords

Google's Results Page

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Google's Quality Score

Google Personal Search

AdWords Incremental Marketing Model (AIMM)

AdWords Keyword Segmentation

Match Type Deployment

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Optimised Account Structure

Business and Advertising Criteria

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Advertising Data

Competitive Analysis

Target Audience Profile

Keyword Discovery and Mining

Quality Keyword Research

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Keyword Discovery

Keyword Mining

Building Profitable AdWords Campaigns

AdWords Bid Strategy

Custom Location Targeting

CTR vs Conversion Rates

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AdWords Campaign Optimisation

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AdWords Optimisation Checklist

Measuring AdWords Performance

AdWords Bid Management

Effective Ads and Landing Pages

Managing Visitor Expectations

Landing Page Design Elements

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AdWords Tools Review

Modern Search Engine Optimisation (SEO) Techniques

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Internal Linking Strategy

Rules for Search Engine Optimisation

Example of Effective SERPs

Building Community with Social Media Optimisation (SMO)

Blog Hosting Options

Blog Domains and Google PageRank

Choosing a Blog Platform

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Online Marketing and Promotion

Effective Online Promotion

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Online Public Relations (PR)

Leveraging Social Networking Sites

Associated Google Services

Google Analytics

Google Local Business Centre

Google Alerts

Google AdWords Reports

Four Reasons for Choosing our AdWords Training Courses

A Proven Methodology...

Learning AdWords is one thing, learning how to use it effectively another. Our training courses provide a template for your online business, together with a proven methodology for developing and optimising your campaigns.

The Most Productive Format...

We've found training business owners and staff on their own premises is the most productive format. You have access to all your commercial data, and we're able to leave you functioning AdWords campaigns.

Three for the Price of One...

Having more than one member of staff able to run your AdWords campaigns is a great asset to any business. Space and facilities permitting, we'll therefore train up to three members of your team at no extra charge.

30-Day Support Guarantee...

From experience, we know that no matter how good the training, you'll still have questions once you start building your own campaigns. Our price therefore includes unlimited support for 30 days following your course.

Learn more about our AdWords Training Courses >>