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The UK's Most Comprehensive AdWords Training Syllabus

Our Approach to AdWords Training

At AdWords Magic, we don't just teach you how to use Google AdWords, we demonstrate how to build AdWords campaigns that are Profitable, Affordable and Maintainable.

Our methodology is based on more than five years of experience running profitable AdWords campaigns for a wide variety of UK customers.

We're continually improving our courses, and the current syllabus is outlined below. We believe this is now the most complete and up-to-date AdWords training available in the UK.


Google's Network and Advertising Programmes

AdWords Training Methodology
AdWords Training Methodology
The PPC Marketplace
The PPC Marketplace
Google's Advertising Model
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Google AdWords Components
Google AdWords Components

Key Concepts in Google AdWords

Google Results Page
Google's Results Page
The AdWords Auction
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Google's Quality Score
Google's Quality Score
Google Personal Search
Google Personal Search

AdWords Incremental Marketing Model (AIMM)

AdWords Keyword Segmentation
AdWords Keyword Segmentation
Match Type Deployment
Match Type Deployment
AdWords Account Structure
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Optimised Account Structure
Optimised Account Structure

Business and Advertising Criteria

AdWords Conversion Metrics
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Advertising Data
Advertising Data
Competitive Analysis
Competitive Analysis
Target Audience Profile
Target Audience Profile

Keyword Discovery and Mining

Quality Keyword Research
Quality Keyword Research
Keyword Match Options
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Keyword Discovery
Keyword Discovery
Keyword Mining
Keyword Mining

Building Profitable AdWords Campaigns

AdWords Bid Strategy
AdWords Bid Strategy
Custom Location Targeting
Custom Location Targeting
CTR vs Conversion Rates
CTR vs Conversion Rates
AdWords Cost Per Mille (CPM) Ads
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AdWords Campaign Optimisation

AdWords Campaign Introduction Schedule
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AdWords Optimisation Checklist
AdWords Optimisation Checklist
Measuring AdWords Performance
Measuring AdWords Performance
AdWords Bid Management
AdWords Bid Management

Effective Ads and Landing Pages

Managing Visitor Expectations
Managing Visitor Expectations
Landing Page Design Elements
Landing Page Design Elements
Ad and Landing Page Testing
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AdWords Tools Review
AdWords Tools Review

Modern Search Engine Optimisation (SEO) Techniques

Search and Social Media Optimisation
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Internal Linking Strategy
Internal Linking Strategy
Rules for Search Engine Optimisation
Rules for Search Engine Optimisation
Example of Effective SERPs
Example of Effective SERPs

Building Community with Social Media Optimisation (SMO)

Blog Hosting Options
Blog Hosting Options
Blog Domains and Google PageRank
Blog Domains and Google PageRank
Choosing a Blog Platform
Choosing a Blog Platform
Optimising your Blog for Social Media
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Online Marketing and Promotion

Effective Online Promotion
Effective Online Promotion
Successful Article Marketing
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Online Public Relations (PR)
Online Public Relations (PR)
Leveraging Social Networking Sites
Leveraging Social Networking Sites

Associated Google Services

Google Analytics
Google Analytics
Local Business Centre
Google Local Business Centre
Google Alerts
Google Alerts
AdWords Reports
Google AdWords Reports

Four Reasons for Choosing our AdWords Training Courses

  A Proven Methodology...
Learning AdWords is one thing, learning how to use it effectively another. Our training courses provide a template for your online business, together with a proven methodology for developing and optimising your campaigns.
  The Most Productive Format...
We've found training business owners and staff on their own premises is the most productive format. You have access to all your commercial data, and we're able to leave you  functioning AdWords campaigns.
  Three for the Price of One...
Having more than one member of staff able to run your AdWords campaigns is a great asset to any business. Space and facilities permitting, we'll therefore train up to three members of your team at no extra charge.
  30-Day Support Guarantee...
From experience, we know that no matter how good the training, you'll still have questions once you start building your own campaigns. Our price therefore includes unlimited support for 30 days following your course.
 

Learn more about our AdWords Training Courses >>

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