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Getting Started with Google AdWords Our Getting Started course will provide you with a complete introduction to Google AdWords. Save both time and money by learning how to create and manage effective AdWords campaigns for your business. Prequisites No experience necessary. We recommend you create a Google AdWords account in advance of the course, and install Google Analytics and Conversion Tracking on your website, or ask your administrator to do so. Course Outline  Google's Network and Advertising Programmes  Key Concepts in AdWords  AdWords Magic's Tiered Account Model  Defining your Business and Advertising Criteria  An introduction to Keyword Research  Keyword Discovery and Mining  Building your first AdWords Campaign  AdWords Campaign Optimisation  Writing effective Advertising Copy  The Role of Landing Pages  Combining AdWords and Search Engine Optimisation (SEO)  Associated Google Services View a sample of slides from our AdWords training course. Price and Format Getting Started with Google AdWords is a full-day course (10:00-17:00) conducted at your premises. Space permitting, we'll train up to three members of your team at no extra charge. Price: £459.00 (excluding VAT). If you're looking to kick-start your advertising with AdWords, our Account Start-up service may be the answer, and includes training for your staff. Building Business Campaigns in AdWords A course designed for business users with a monthly advertising budget of £250 or more. Benefit from our experience in developing successful AdWords campaigns for some of the UK's most prestigious companies. Prequisites You should be familiar with the basic functionality and operation of Google AdWords. This course is tailored to your business, and includes a review of your AdWords account (if you have one) and website prior to the training. Course Outline  Google's Network and Advertising Programmes  Key Concepts in AdWords  AdWords Magic's Tiered Account Model  Defining your Business and Advertising Criteria  Keyword Discovery and Mining  Building Profitable AdWords Campaigns  AdWords Campaign Optimisation  Developing Effective Ads and Landing Pages  Associated Google Services  Modern Search Engine Optimisation (SEO) Techniques  Building Community with Social Media Optimisation (SMO)  Online Marketing and Promotion View a sample of slides from our AdWords training course. Price and Format Building Business Campaigns in AdWords is available in both full and half-day formats, and is conducted at your premises. Space permitting, we'll train up to three members of your team at no extra charge. Price: Half-day: £259.00  Full-day: £459.00 (excluding VAT). If you're already running AdWords campaigns, and would like to ensure they're performing as they should, our Account Tune-up service may be the answer.

Case Studies Read a selection of Case Studies for our AdWords training courses. Regional Coverage Our on-site training courses are available in Norfolk, Suffolk, Cambridgeshire, Essex and greater London. Booking and Further Information For further information or to discuss your requirements, just complete our Contact Form. We're happy to design an on-site training course specifically for your company.

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