Website Design and Search Engine Optimisation (SEO)

Websites should always be designed as sales vehicles. Even if your company doesn't sell a product or service online, you're still selling your skills, reputation and values.

As a sales vehicle, the performance of your site must be measurable. Measurement requires separate conversion metrics

What is a Conversion Metric?

An online conversion metrics allows you to measure the Return on Investment (ROI) your website achieves.

Without accurate conversion metrics, you have no way of judging the performance of your online advertising or SEO activities.

Below is a sample conversion metrics for a Pay-Per-Click (PPC) campaign.

Impress	CTR	Visits	Rate	Sales	Revenue	Profit	GPM
1000	1%	100	2%	2	£60.00	£10.00	16.6%
Max CPC		£0.50
Total Cost		£50.00		£25.00

1 in 3 of our customers come to us because they're disappointed by the performance of their PPC campaigns, or the lack of tangible results from their investment in SEO.

for both natural (SEO) and paid-search (PPC) visitors.

At AdWords Magic, we specialise in developing websites that convert visitors into prospects and customers, ensuring they deliver the ROI

What is Return on Investment or ROI?

In e-commerce, Return on Investment (ROI) is typically expressed in terms of your Gross Profit Margin (GPM).

GPM is calculated by dividing your net profit (revenues minus costs) by your revenues, for example: with revenues of £10,000 and costs of £6,000, you have a profit of £4,000 and a GPM of 40%.

Learn more...

required for your business.

Free Consultation

Contact us today to discuss your website and online marketing goals. Our consultations are free and without obligation...

The Right Solution for your Business

From a simple brochure website, to the most sophisticated e-commerce application, we'll deliver the right solution for your business.

All our projects on undertaken to a fixed price, so you can be sure you're getting the website you want at a price you can afford.

The Right Experience for your Visitors

The most successful websites are those that create a vibrant and rewarding experience for their visitors.

Our knowledge will ensure your site doesn't simply look good, but is one your visitors will return to again and again.

The Right Technology for your Needs

Choosing the technology for your website will have a major impact on your operating costs, and is a decision you'll live with for years.

We'll ensure your choices meet the needs of your business, and give you a clear path for future development.

The Right Standards for Accessibility

All the websites we build are tested for consistency on Internet Explorer (IE), FireFox, Google Chrome and the other major browsers.

We'll also ensure compliance with appropriate accessibility standards such as BOBBY and WCAG2.

Aiming Higher on Google's Search Engine Results Page (SERPs)

AdWords Incremental Marketing Model (AIMM)

All our websites are built using the latest Search Engine Optimisation (SEO)

What is Search Engine Optimisation or SEO?

Search Engine Optimisation (SEO) refers to the techniques required to make your website accessible to search engines such as Google.

Good SEO helps you achieve a higher ranking in natural search results for your chosen keywords.

We specialise in Google SEO, and we practice what we preach - try typing any of the following phrases into Google:

professional google adwords training
professional adwords training
adwords training east anglia
adwords training norfolk
adwords training essex...

These are just a handful of over 100 popular search terms in our market for which we now appear on page 1 of Google. Approximately 40% of our customers find us this way.

standards for Google and Yahoo.

Over the past 5 years, we've developed a model for both natural and paid (PPC) search that ensures the structure and copy on your website are optimised for the terms used by searchers in your market.

Using our AdWords Incremental Marketing Model (AIMM), we first research your market using the latest keyword research technology. This keyword set is segmented using a range of in-house filters

Example of a Keyword Filter...

The terms used by people searching the Internet can tell you a great deal about your market, target audience and competition.

Keyword filtering allows us to identify the different types of searches used within your market.

We use filters to segment keywords, helping us structure your website, SEO and PPC campaigns so that they reflect your market as accurately as possible.

One of the filters we employ, Problem-vs-Solution Searches, is illustrated above.

that help us structure your website in the most natural way for your visitors.

A well-researched and clearly segmented keyword set is the foundation for successful SEO, Social Media Optimisation (SMO)

What is Social Media Optimisation or SMO?

Social Media Optimisation (SMO) refers to the tools and techniques employed to make your website and business more visible to social media such as bookmarking services and social networking websites.

SMO techniques include adding RSS feeds, social news buttons, blogging, and third-party community functionality like images, YouTube videos, etc.

SMO and SEO should both form part of any modern online business strategy.

and all your online promotion efforts; including AdWords, blogging, article marketing and public relations (PR).

It ensures your marketing activities re-enforce each other, and can dramatically increase the visibility of your website.

A Selection of Recent Projects

Below are a sample of recent projects. Click to view the website and read a brief outline of our approach.

BEE Services

BEE Services are an office cleaning and refurbishment company covering London and the South East of England.

Our objective was to present the company using a clean, modern design with a website structured around their most popular (SEO) key phrases and AdWords campaigns.

Visit BEE Services

Findapart

Findapart run one of the UK's largest car parts networks.

Design of the new website was closely linked to development of Findapart's AdWords campaigns, which now deliver over 15 thousand parts requests every month.

Emphasis was placed on the intelligent linking of ads and website, providing branded landing pages and significantly reducing the amount of information required to complete each request.

Visit Findapart

Delgat Data

Delgat Data provide data capture services for a wide range of companies and markets.

This is a highly competitive market, with offshore providers offering heavily discounted prices.

In addition to building the copy around Delgat's keyword segments, the website and AdWords campaigns demonstrate the benefits of using a UK-based provider, and are now the company's primary source of new business.

Visit Delgat Data

Recyclite

Recyclite are the UK's largest independent lamp recycling company.

The recycling market is driven largely by Government regulation, which now places restrictions on the disposal of hazardous waste such as fluorescent lamps.

The majority of Recyclite's customers are new to the practice of recycling. For this reason, our objective was to sell by education, providing collateral information on subjects such as ISO 14001 compliance and applicable Health & Safety legislation.

Visit Recyclite

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